Sony Entertainment and Cashfree Payments come together for Shark Tank India
Cashfree Payments India Pvt Ltd, a payments and API banking solutions provider, has joined forces with Sony Entertainment Television and its OTT platform Sony LIV as the “Payments Partner” for Shark Tank India season 2. The partnership, according to the company, aligns with its vision of assisting aspiring entrepreneurs in turning their ideas into successfuand scalable businesses. This is the company’s second year working with the production company on the show, which will air in January.
Shark Tank India’s first season saw 67 Indian businesses receive investments out of 198 pitches, providing a significant boost to the Indian entrepreneurial landscape. With more episodes, pitches, and closed business deals, the second season hopes to make a bigger impact. It will consist of 50 episodes and will premiere on January 2, 2023. This partnership, which has already provided state-of-the-art payments and API banking solutions to over 3,000,000 merchants, demonstrates Cashfree Payments’ commitment to the Make in India initiative.
“India’s digital payments development narrative is powered by a boom in the number of startups, not just in metros but across tier 2 & 3 cities,” said Akash Sinha, co-founder and CEO of the payments company. We feel that this affiliation greatly advances our ideology of promoting innovation in the Indian startup ecosystem, which is something that should be commended.”
According to Sandeep Mehrotra, head of ad sales for network channels at Sony Pictures Networks India, “Shark Tank India has created a revolutionary transformation into the thinking of the viewers regarding business and entrepreneurship.” We are thrilled to have them join us as we bring back another exciting season.
The OTT platform Sony LIV | Culver Max Entertainment’s chief of ad sales income, Ranjana Mangla, stated, “This show has provided the audience with a unique viewing experience that is both informative and enjoyable. This programme provides brands and marketers with a fantastic platform for deep purposeful advertising in an atmosphere where audience engagement is strong.
Advertising spending in India is expected to grow at the fastest rate in the world, at 15.2% in 2023 and 15.7% in 2024. According to a Dentsu report titled ‘Global Ad Spend Forecasts,’ Indian advertising will grow at a 16% annual rate by 2022. China’s ad spend growth rate in 2023 is expected to be 4.0%, rising to 5.4% the following year. Ad spending will likely increase by 8.7% globally in 2022, according to the report.
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